Press.
Welcome to our press section.
We would be pleased if you would like to report on Kleiderly and we are, of course, be happy to support you in this.
Here you will find images to download for editorial purposes.
If you have any specific questions or are interested in an individual interview, please feel free to contact us at hello@kleiderly.com. In case of publication, we would be happy to receive a specimen copy.
Thank you very much!
Kleiderly is a German startup that has developed the world's first eyewear line made from recycled textile waste.
During a trip to Tanzania, Kleiderly’s founders saw first-hand where textile waste ends up. 87 % of all textiles used for clothing ends up in a landfill for over 200 years or gets burnt in an incinerator.
Kleiderly solves this by diverting these textiles and using them to replace plastics derived from crude oil. By doing so, Kleiderly creates a truly circular economy within the fashion industry using an award-winning, patent-pending process and puts unwanted textiles out of the waste stream.
Kleiderly’s mission is to give textile waste another chance at a useful life. At the same time, Alina Bassi and her team want to sensitise people to a more conscious use of textiles.
The start ups latest focus is an eyewear brand, as a tangible way for end consumers to understand how their t-shirts can now be their latest pair of sunglasses.